be in five to seven years
Boston Consulting Group (BCG) 1 month, a survey showed, with the increase in consumer wealth in China and increase brand awareness, cheap oakley sunglasses
China is expected to be in five to seven years, the world's largest luxury goods market.
So far the market is mainly dominated by the big Western brands, most of them in Beijing and Shanghai and other cities have a store, and now started to target the second and third tier cities.
However, like "Creation" that local brands are also trying to increase their visibility at home and abroad, hoping in this slice of the lucrative market.
Founded in 196oakley sunglasses outlet
1, another Chinese fashion brand - Ports (Ports) through the celebrity and the movie "The Devil Wears Prada" (The Devil Wears Prada) to provide clothing sponsorship, etc. to attract people's attention.
But the Chinese luxury brand may be the most difficult challenges faced in the domestic market, as Chinese consumers oakley sunglasses outlet tend to favor more expensive, more a long history of international brands, such as France's Louis Vuitton or Hermes.
Currently the closest oakley sunglasses
to the international market be one of the Chinese luxury brand Shanghai Tang (Shanghai Tang). The brancheap oakleys
d was founded in Hong Kong to the Chinese colorful fashion style known now to the store to open to the world.
In the Chinese market, with the expansion of international brands to accelerate the pace, the former home of luxury brands may become more difficult road.
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KPMG (Shanghai) accoudiscount oakley
nting firm partner Stephen Mercer said that the Chinese luxury brand could be successful in a number of characteristics of areas, such as liquor and jewelry. He mentioned an example of Moutai.
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